The evolution of the Internet as a means for conducting business and making transactions has seen a tremendous growth over recent years. Many independent professionals, entrepreneurs and small business owners have plunged into the online business world and made a name for themselves, addressing either a local audience or a global one. The good news is that there is still a lot of money to be made using the Internet as a means of either setting up an online business or advertising for your existing commercial activity. However, as we all know, reaching the targeted audience and getting the message out there is of the utmost importance. And when it comes to online marketing, getting high quality traffic and one-way links to your web site is vital. This can be achieved in a number of ways, all of which fall under the large category of search engine optimization services.
One way of getting high quality one-way links to your web site, whose efficiency has already been proven, is Pligg submission. For those of you who are not familiar with Pligg sites, you should know that these sites are communities dedicated to social voting, which are very similar to social bookmarking sites in all aspects, except for their size. Pligg sites are social media sites that can be created by anyone who wants to build a community around a specific area and target a particular audience. At this point, Pligg sites are among the fastest and most effective ways of launching a new social media website.
Going back to search engine optimization and the part that Pligg submission plays in it, you should also know that links are submitted to Pligg sites and users vote for them according to their preference. This translates into exposure and visibility, which results in one-way links to your site.
However, as you might have guessed, there’s also a catch to Pligg submission. Thousands of sites are already being powered by this open source content management system. Most Pligg sites are not worth submitting to, as their future is questionable at most. As with all the other submissions that help drive traffic and improve your site’s rankings, such as social bookmarking submission, web directory submission, article submission, etc., Pligg submit must be carefully performed. It usually takes a SEO expert to be able to tell which are the best Pligg sites where submission really pays off. Moreover, this SEO tool will only work to your advantage if submission is done manually and to a couple hundred Pligg sites.
Pligg submit is also a very efficient way for a newly-developed web site to be indexed within a shorter time frame. Furthermore, Pligg submission is a very good linking strategy, as it allows the building of links for the inner pages, also known as deep links. This eventually translates into better rankings with the major search engines.
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With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a design perspective. As a cue from Jakob Nielsen’s article on the topic, here are thing problems I often find.
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<strong>Bad headlines.</strong> They’re frustrating. Some bloggers like to get creative… but creativity can affect search engine keyword opportunities. The important thing is that readers have a hint of what the post is about.
Readers like to know where links take them and most of us rely on the status bar, but sometimes that doesn’t help. Some experts say to use “click here” to help those who are newer to the Web and others say that’s wrong, wrong, wrong. It just depends on the content. When linking, try to pick the best words that give readers an idea of what to expect.
Calendars as the only way to navigate a blog</strong> and <strong>impossible to find archives</strong> or older entries are big problems. I almost always resort to search when I want to find postings no longer on the home page. Unfortunately, some blogs don’t have search. That’s why I put “archive” links in my sidebar in both <a notes features</a>. As my site goes through redesign, I’m making sure the archives are accessible especially in the features section. I found some old entries from 2001 that are still relevant today.
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Bloggers must be regular.</strong> No bathroom jokes here, please. 
When a blog looks abandoned for a month… your audience is gone. They’ll take you off their feed reader and blogroll. If you plan not to do it again or take a long sabbatical… prepare to start over again when you return.
Keep the boss in mind</strong> even if your the head honcho. Always blog with a boss in mind. Will your boss (current and future) be offended by your posting? Not only do people get fired for their blogs, but also they could cost job offers. It wouldn’t surprise me if managers are Googling applicants while going through the interview process.
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