EBAYERS 2010

Archive for March, 2010

Are you trying to figure out how you can be among the most successful entrepreneurs in the planet? Well, forget about all the marketing trends and studies that keep you awake all night.

You are truly wasting your time and resources only if you make the most common mistake when marketing any business. That is to write a blah and dull headline that would make your target clients weep with boredom every time they read your marketing collaterals, even in as small a marketing piece as your business card printing.

Here is another marketing fact: there are five times as many people who read the headlines as much as the content in the body of an advertisement. It just goes to show that if you are a marketer utilizing the power of prints ads, including getting your cards from an online business card printing or otherwise, you spend almost 80% of your marketing budget on your headline. Thus, it is pretty easy to conclude that the headline is the most crucial element in any of your print ad copy.

So why do a large percentage of ads in the market seem to forget about this very important fact? A very large percentage indeed of marketing collaterals forget to carry a headline – a powerful one at that. On the other hand, those that do remember tend to provide cute and catchy slogans that would never be a headline that grabs you and convinces you to take the offer.

When we say headline, we are actually talking about a statement that is benefit rich and can grab your target clients’ attention and never let go. No matter where you put it, your headline is the most important part of your print ads; hence, it should be the one thing that should occupy more than 80% of your time, effort and resources. When you begin to realize this crucial fact, you will then have a marketing campaign that would be the most effective in your arsenal of marketing tools.

Creating a headline entails hard work. Headlines do not just dangle in the air every time you need it. Creating great headlines take practice, hard work, a great amount of patience, and a lot of creativity. Just imagine that you have to attract an otherwise already pre-occupied target client, and you got your work cut out for you.

The headline is the very first thing that your prospect sees and reads when they have your marketing tool in their hands. In that few seconds of the time that they are handling your business card printing or flyer, you should already be able to help them decide whether to read you or not. In addition, we hope that you can make them do the former.

The bottom line is this: your headline should be able to grab your reader’s attention. If it does not grab them by the throat and hold them right away, your 80% of your marketing budget is just a big waste of your time and money.

Learn about the developments in the online business card printing or business card printing that help businesses in their marketing and advertising campaigns.

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About the Author:
Kaye Z. Marks is an avid writer and follower of the developments in online printing that help businesses in their marketing and advertising campaigns.
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Affiliate marketing online business- online affiliate programs-advertising and marketing. Affiliate marketing programs have revolutionised the way in which industries can reach out to a potential audience.

Advertising is no longer the domain of the well educated and for the creative minded. But thanks to the Internet generation, and all of the opportunities that it has opened up, the world of advertising has been blown wide apart. The marketing revolution has taken the business away from the big corporate advertisers and allowed it to be spread amongst even the least experienced persons. From teenagers to pensioners, everybody is able to get involved in one of the most exciting financial opportunities online, known as affiliate marketing.

Affiliate-marketing programs have revolutionised the way in which industries can reach out to a potential audience. Through commission based payments, the program looks to protect not only the affiliates but those who advertise through the program. Revenue is only generated on collection of a new customer, therefore not only does the affiliate pick up a healthy check, but the site gains a valuable customer. It is simplistic and easy to become involved in and with no fees and no strings it is a safe venture for prospective affiliate and businesses alike.

The success of online commerce has spurred on the growth and the popularity of the unique advertising program. Industries such as online sports betting can attribute much of their success to the vast affiliate network of sites that feed the individual businesses with valuable customers. In a competitive marketplace such as that of sports betting, where there are millions won and lost every month, it is imperative to get ahead and stay ahead. Through the sports betting affiliate program, individual websites can reach out and communicate to unlimited numbers of people, without having to pay a penny up front.

However like all affiliate programs, it is not just the primary site that benefits from the advertising programs. The affiliate stand in line to earn a significant amount of money, without any prejudicial employment questions and without even needing to have any knowledge of the advertising world. The affiliate program is free to sign up to, so it does not matter how much capital you have to invest.

All that is required is a website and a will to do a little work. In the sports betting affiliate program, the affiliate earns a percentage of the money generated by each of the new customers that they attract to the site. This percentage is not for a limited period, it stretches for the entirety of the players stay on the site. This makes the earning opportunities for an affiliate boundless, there are no limits to the amount of revenue an affiliate can make.

By attracting more and more players the affiliate makes more money, therefore it is in an affiliates best interest to attract as many people as possible. However not only does the affiliate earn money, but the sports betting site profits from the influx of new custom. Therefore both parties can earn money, just by an affiliate hosting a few advertisements.

 

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About the Author:
Find out the shockingly simple system that can make you at least $1,000 per month without a website or a product of your own. http://www.kiwiurl.com/577
If you are interested in that will generate you unlimited clickbank commissions on complete auto-pilot. http://www.kiwiurl.com/577
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The Right Perspective

Creating a marketing plan first will develop the outline necessary for creating a business plan. That’s because the initial questions we ask and answer to establish the marketing plan give the business plan the direction it needs.

1.    Who are we trying to reach and how will we reach them?
2.    What is the initial and ongoing advertising expense in our budget?
3.    How are we going to track the results?

Keeping it Simple

Entrepreneurs have always been busy making life less arduous. From inventions designed to make work easier, to the systems that produce, expand and protect our assets, the intent is to modify everything for the purpose of simplification.

We can add new ways of reaching our target audience but must first define who they are. When we know them, we should strive to know them better. If we know who we intend to reach it is easier to discover the best places to meet them.

How Much Will it Cost?

If our objective is to hold a bake sale we can usually generate a small crowd with some flyers and word of mouth.

Serious long term objectives demand creating a business plan that will not only generate immediate, but ongoing attention. While this typically involves costly advertising campaigns, we can actually learn something from the old bake sale mentality.

Regardless of how we intend to get the word out, or what our budget limits are while creating a marketing plan, long term efforts need to be cumulative. As marketing momentum gains ground, the business plan can be defined and refined.

Performance Tracking

Professionals track everything. Savvy business owners don’t leave this responsibility to others. Even if the marketing is outsourced, the business owner needs to understand exactly how they’re monitoring the progress of each and every process.

If a specific marketing campaign is attracting tons of interest but generating little to no sales, it needs to be addressed. The marketing plan should feed the business plan.

There should be a balance between creating a marketing plan that costs more than the business produces, and creating a business plan that doesn’t feed enough revenue back into the marketing budget. Effectively tracking both plans will allow a business to maintain this balance.

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About the Author:
David Beairsto lives in the mountains of North Eastern Pennsylvania with his wife and four girls. They love to enjoy the hiking trails, lakes, rivers and waterfalls that surround them. Until recently the time to enjoy life was consumed by the job that was necessary to afford life. Everything changed when he discovered an internet marketing system that laid out the principles for creating a marketing plan. Creating a business plan for any online or offline business became easier once the marketing aspect was covered. “The atmosphere in which I live is no longer dictated to me, and I’m free to move about and live life on my terms.” Take a look at this 3 minute video to discover where this journey began. http://NetworkFisher.net
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Seeking out a profitable affiliate marketing network program can be confusing.  Some basic questions should be answered about a potential company.  The main questions are: What is the commission rate?  What makes this company and website profitable?  Can I break in to this niche myself?  I like to study the company on 5 specific qualities when I am beginning a campaign.

1. Popularity

If you are to make money with an affiliate marketing network program, it has to be a popular item.  I run this check on the internet.  I head over to alexa.com and input the url of the site.  It will tell me how much traffic it receives.  It also reveals the rank that the site has received.  Usually a rank below 100,000 is a decent one.

2. Great product

Obviously, the site needs to have a great product that is popular.  If there is a ton of traffic on the search engines for it, then you should be able to find a way to carve out a slice of that traffic through targeted keywords.  I like to check traffic with the Adwords keyword tool on Google.  I use Google because 77-78% of searches performed are done there.

3.  The site itself must look good.

If you visit the site of the affiliate marketing network program that you want to promote, it should not make you laugh out loud about how terrible it looks.  If you do not like the site, chances are nobody else will, either.  Think like a consumer who is searching for the product.  They will not be able to trust a company with a poor site.  

4. Low competition

The successful companies are the ones who can solve the problems of a specific group of consumers.  If you search on Google and find few companies that are solving the same problem, chances are that you can make it profitable.

5.  They should only allow online orders.

The reason for this is because of the way an affiliate program works.  You get your link that is specific to you.  The only way to track a sale and get your commission is if the customer buys through your link.  If a phone or mail order is accessible, you will not get a commission from that purchase even if you were responsible for driving the consumer to the site.

If you can feel good about the answers you got from this research, get out there and market it!  Find a way to advertise this affiliate marketing network program and start earning some money for yourself.

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About the Author:
To learn more about finding a profitable niche, click below:
Affiliate Marketing Network Program
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Recently, I wrote about the big mistakes entrepreneurs make when they create information products.  Unfortunately, there are more mistakes to avoid when starting to sell them!  Here are the biggest 3:

 

1. Your expectations are out of whack with reality. I once had a self development consultant tell me he wanted to sell a million dollars of his $497 product in one year. So I ran the numbers for him on what he would have to do to get that. He got very, very quiet. 

 

Look, I’m all about thinking big. I’ve thought big my entire life. But if you want to do more than simply think big and actually accomplish big things, you need to understand what it takes to get there.

 

Let me give you a quick example. Let’s say you want to sell one information product a day off your web site. If you have a 1% conversion rate on your sales letter (and that’s not a walk in the park to do, but we’ll start there because the math is easy) that means one out of every 100 people are going to buy your product. To sell one a day, means you need 100 people looking at your sales letter a day. (Note, I don’t mean 100 people looking at your web site a day, I mean 100 people looking at that sales letter a day.) That means you need to get 3,000 visitors to that page a month. And if you’re not getting 3,000 visitors a month, you probably won’t sell an information product a day.

 

So let’s say you’re this entrepreneur. You just finished your product, you wrote the sales letter and stuck it up on your site and are now sitting back and waiting for the sales to pour in. And instead of getting one sale a day, you’re lucky to get a sale a month. Or every 6 months.

 

And when this happens, you’re probably feeling very frustrated and discouraged. But you shouldn’t be. Because if you understood how the numbers worked, you would know what was realistic and you would ALSO know what you needed to do in order to sell one a day. (Note, for more information about this, check out my “Why Isn’t My Web Site Making Me Any Money?” product —

 

http://www.michelepw.com/10easysteps.html)

 

The problem I’ve found is entrepreneurs create their first info product sure this is their ticket to easy wealth. Then, when the days, weeks and months go by and it doesn’t sell, they get frustrated and give up. And giving up is the REAL problem. Not the lack of sales. (Lack of sales CAN be fixed.)

 

2. You don’t spent the time and energy selling it as you did creating the product. Sending a couple emails to your list is NOT putting a lot of time and energy into selling your product. Or, worse yet, throwing up a sales page and expecting people to flock to it and buy is also not putting enough time and energy into selling it.

 

Products are great, don’t get me wrong. And while they can be passive income, what they mostly are is leveraged income. Making sales every day from your site is NOT magic. Nor is it an accident. It’s a combination of doing the right marketing tasks to drive warm visitors to your site, collecting their contact information, and starting a relationship with them with an ezine or some other communications. It’s about doing visibility activities. It’s about doing product launches to up your visibility and take your marketing to another level.

 

When you do all these things, you find your overall sales go up. And when you promote a product specifically, sales spike further.

 

3. You give up. I can’t tell you how many entrepreneurs I run into who have unrealistic expectations about selling their product, and then do little to no promoting or marketing of their product, and then give up because they don’t sell any. They incorrectly assume there’s a problem with their business, their clients, the product, themselves, etc., when it’s a problem with their marketing.

 

Before you decide there’s something more drastically wrong, make sure you understand the numbers and the marketing. Only then can you make a determination if there’s a deeper problem then simply bad marketing.

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About the Author:
Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist and owns Creative Concepts and Copywriting LLC, a copywriting and marketing agency. She helps entrepreneurs become more successful at attracting more clients, selling more products and services and boosting their business. To find out how she can help you take your business to the next level, visit her site at http://www.MichelePW.com. Copyright 2008 Michele Pariza Wacek.
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